1 Subjects: “...Executive ability / http://id.loc.gov/authorities/subjects/sh85046278...”

2 “... explanations to help you transform your communication strategy, execution, and results. --...”

3 Table of Contents: “... Relations -- Chapter 25 The Chief Executive Officer: The Key Spokesperson -- Chapter 26 Crisis...”

4 “... on their sales teams to execute price increase campaigns. Sales professionals have the most intimate knowledge...”

5 “... seen.""--Jim Owen, Executive Director, Member Relations, Edison Electric Institute ""If you want...”

6 “..."Jerry Weissman has made a career of preparing senior executives for that moment. He's coached...”

7 “.... The book then considers what goes into developing and executing effective messages, and how to ensure...”