1 Subjects: “...Marketing / Cross-cultural studies...”

2 Table of Contents: “... AN INDIAN SUCCESS STORY: Understanding Indian culture -- Being on your best behavior: Indian etiquette...”

3 Table of Contents: “...?; efficiency: jargon that serves as "verbal shorthand"; signaling credibility; creating a shared culture...”

4 Table of Contents: “...; Blockbuster; Tower Records and Borders; Near-Death Experience; Culture Clash; Missed Opportunity; Whistling...”

5 “... and experiential marketing Extended content on international advertising and shared cultural values...”