Kiss, bow, or shake hands sales and marketing : the essential cultural guide : from presentations and promotions to communicating and closing
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, fr...
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| Format: | eBook |
| Language: | English |
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New York
McGraw-Hill
2012
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world |
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| Item Description: | Title from title screen |
| Physical Description: | 1 online resource |
| ISBN: | 0071718419 9780071718417 9786613521590 |