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dewey-ones:"380 - Commerce, communications & transportation"
dewey-ones:"381 - Commerce"
dewey-ones:"658 - General management"
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1
Kiss, bow, or shake hands : sales and marketing : the essential cultural guide : from presentations and promotions to communicating and closing
by
Morrison, Terri
Published 2012
McGraw-Hill
Subjects:
“
...Marketing / Cross-
cultural
studies...
”
Call Number:
HF5389
Read Now
2
Leading through language : choosing words that influence and inspire
by
Egnal, Bart
Published 2016
John Wiley & Sons
Table of Contents:
“
...?; efficiency: jargon that serves as "verbal shorthand"; signaling credibility; creating a shared
culture
...
”
Call Number:
HF5718
Read Now
3
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits
by
Glass, Russell
Published 2014
Wiley
Table of Contents:
“
...; Blockbuster; Tower Records and Borders; Near-Death Experience;
Culture
Clash; Missed Opportunity; Whistling...
”
Call Number:
HF5415.1265
Read Now
4
Strategic integrated marketing communications
by
Percy, Larry
Published 2023
Routledge
“
... and experiential marketing Extended content on international advertising and shared
cultural
values...
”
Call Number:
HF5415.123
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O'Reilly
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Callahan, Sean
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