1 “..., multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab...”

2 Table of Contents: “... is not necessary to economic prosperity -- A behavioral model of path dependency -- Culture as determinant...”

3 Table of Contents: “...13: Prospects Not Forecasts14: Tackling the Bonus Culture; 15: The Need for Change in Economic...”

4 Table of Contents: “... Consumption theory in Chinese traditional culture; Section 2 Consumption theory in Western economics; Section...”

5 Table of Contents: “...; Introduction; The New American Consumer; Three Cultural Shifts and Four Marketing Strategies to Meet Them; Part...”