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Black still matters in marketing why increasing your cultural IQ about Black America is critical to your business and your brand

Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influen...

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Bibliographic Details
Main Author: Miller, Pepper
Format: eBook
Language:English
Published: Old Saybrook, [Old Saybrook, CT] Tantor Audio, Tantor Audio 2018
Edition:Unabridged
Subjects:
Target Marketing / Fast / (ocolc)fst01143138
Social Science / Ethnic Studies / African American Studies / Bisacsh
African American Consumers / Fast / (ocolc)fst00799120
Consommateurs Noirs Américains
Marketing / États-unis
Marketing / United States
Consommateurs / Comportement
Black People And Mass Media / Fast / (ocolc)fst00834022
United States / Fast / (ocolc)fst01204155 / Https://id.oclc.org/worldcat/entity/e39pbjtxgqxmwqmjmjjwxrhgrq
Noirs Et Médias / États-unis
Consumers, Black / Fast / (ocolc)fst00876454
Marketing / Fast / (ocolc)fst01010167
Consommateurs Issus Des Minorités
African American Consumers / Http://id.loc.gov/authorities/subjects/sh85002004
Cibles (marketing)
Consommateurs Noirs / États-unis
Target Marketing / Http://id.loc.gov/authorities/subjects/sh94006407
Consumer Behavior / Fast / (ocolc)fst00876238
Consumer Behavior / Http://id.loc.gov/authorities/subjects/sh87006429
Consumers, Black / United States
Black People And Mass Media / United States
Minority Consumers / Http://id.loc.gov/authorities/subjects/sh85085818
Minority Consumers / Fast / (ocolc)fst01023346
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J.P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab
Physical Description:1 audio file (6 hr., 45 min., 38 sec.)
ISBN:1977336442
9781515969631
9781977336446

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