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1
Technology Fears and Scapegoats : 40 Myths About Privacy, Jobs, AI, and Today’s Innovation Economy
by
Atkinson, Robert D.
,
Moschella, David
Published 2024
Palgrave Macmillan
Table of Contents:
“
...38. Federal R&D crowds
out
private R&D -- 39. Industrial policy is not the American way -- 40...
”
Read Now
2
When AI investments pay off in marketing
by
Moorman, Christine
,
Hickey, Colleen
Published 2024
MIT Sloan Management Review
“
...Three payoffs stand
out
in the use of AI in marketing: increased sales productivity, increased...
”
Call Number:
HF5415.1265
Read Now
3
The Unnoticed Entrepreneur : Giving Entrepreneurs the Tools They Need to Get the Recognition They Deserve
by
James, Jim
Published 2024
Capstone
Table of Contents:
“
... to Stand
Out
-- Proof of the Power of Stories -- Chapter Four: Be Distinct or Go Extinct -- Unless You...
”
Call Number:
HB615
Read Now
4
The innovative seller : keeping pace in an AI and customer-centric world
by
Dunlap, Jake
Published 2024
Ascent Audio
“
... and trainer Jake Dunlap delivers an expert playbook for sales that offers
out
-of-the-box and creative answers...
”
Call Number:
HF5438.25
Read Now
5
Redefining retail : 10 guiding principles for a post-digital world
by
Kotler, Philip
,
Stigliano, Giuseppe
Published 2024
John Wiley & Sons, Inc.
“
... and disrupted customer behaviours. The large number of retailers that have gone
out
of business in recent years...
”
Call Number:
HF5429
Read Now
6
The innovative seller : keeping pace in an AI and customer-centric world
by
Dunlap, Jake
Published 2024
John Wiley & Sons, Inc.
“
... provides a new framework for how to build a revenue organization as well as
out
-of-the-box creative answers...
”
Call Number:
HF5438.25
Read Now
7
The Contemporary Hotel Industry : A People Management Perspective
by
Giousmpasoglou, Charalampos
,
Marinakou, Evangelia
Published 2024
Palgrave Macmillan
“
... literature and extensive research carried
out
by the authors over fifteen years, the book explores...
”
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