1 Table of Contents: “... to Stand Out -- Proof of the Power of Stories -- Chapter Four: Be Distinct or Go Extinct -- Unless You...”

2 “... and disrupted customer behaviours. The large number of retailers that have gone out of business in recent years...”

3 “... provides a new framework for how to build a revenue organization as well as out-of-the-box creative answers...”

4 “... literature and extensive research carried out by the authors over fifteen years, the book explores...”