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2 Table of Contents: “.... Effective people : identify and empower them -- section 3. Strategy : keep it consistent with the brand...”

3 “..., but what works, and what doesn't? This book helps managers cut through the clutter of all those strategies...”

4 “... prescription on how companies can shift their strategy ..."--Ken Wilcox, former CEO and chairman, current...”

5 Table of Contents: “... game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding...”

6 Table of Contents: “...Workplace givingFundraising events; Further strategies; chapter 3 Business benefits of engagement...”

7 Table of Contents: “...Introduction -- Marketing-driven strategy to make extraordinary money -- Generating, screening...”

8 “... and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next...”

9 Table of Contents: “...Persona TypesFurther Persona Development; Analytics Strategy; Functional Delivery; CHAPTER 3...”

10 “... strategies amongst Finance Directors and Chief Marketing Officers...”

11 “... for fashion, retail, hospitality, and restaurants. This book offers strategies for organizations with large...”