1 Table of Contents: “...Chapter 1. Research framework: core competence and global strategy -- chapter 2. Comparisons...”

2 “.... Globalization, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a...”

3 Table of Contents: “...: an integrated shared value model; Unilever Global: driving sustainability for business advantage; TOMS...”

4 “... can take advantage of the vast opportunities that a global market now offers...”

5 “... and social applications, and big data in a highly competitive global economy is critical. The world...”

6 “... media platforms to promote your business, reach customers, and thrive in the global marketplace. Social...”

7 “... marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world...”