1 Table of Contents: “...Notes on Contributors vii Acknowledgments xiii 1 What Is Theory? 1; Brigitta R. Brunner 2 Strategy...”

2 Subjects: “...BUSINESS & ECONOMICS / Public Relations / bisacsh...”

3 Table of Contents: “...Lecture 1. The economic justification of advertising -- lecture 2. Advertising : its functions...”

4 Subjects: “...Organizational theory & behaviour / bicssc...”

5 Table of Contents: “...Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords...”

6 Subjects: “...Business & Economics / hilcc...”

7 Subjects: “...BUSINESS & ECONOMICS / Marketing / Multilevel / bisacsh...”

8 Table of Contents: “...Introduction to the theory of strategic communication -- Careers in strategic communication...”

9 Subjects: “...BUSINESS & ECONOMICS / Management / bisacsh...”

10 Subjects: “...BUSINESS & ECONOMICS / Business Communication / General / bisacsh...”

11 Table of Contents: “...Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from...”

12 Table of Contents: “...What is an event and what is event marketing? -- The evolution of event marketing -- The theory...”

13 Table of Contents: “... on the communications offensive?; The men who stare at goats: the power of social media conspiracy theories; A rumour...”

14 Table of Contents: “...Understanding search theory -- Keyword research -- Keyword tools : Extracting valuable data from...”