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dewey-ones:"330 - Economics"
dewey-ones:"659 - Advertising & public relations"
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1
Advertising management in a digital
environment
: text and cases
by
Kelley, Larry D.
,
Bartel Sheehan, Kim
Published 2022
Routledge
Subjects:
“
...BUSINESS &
ECONOMICS
/ Management / bisacsh...
”
Call Number:
HF5823
Read Now
2
Disruption in the boardroom : leading corporate governance and oversight into an evolving digital future
by
Wolfe, Jennifer C.
Published 2020
Apress
Table of Contents:
“
... --
Environmental
and Social Governance -- The Future of the Boardroom...
”
Call Number:
HD2741
Read Now
3
Public relations, branding and authenticity : brand communications in the digital age
by
Rees, Sian
Published 2020
Routledge
Subjects:
“
...BUSINESS &
ECONOMICS
/ Marketing / Multilevel / bisacsh...
”
Call Number:
HF5415.1255
Read Now
4
Go live! : turn virtual connections into paying customers
by
Gitomer, Jeffrey
Published 2020
Gildan Audio
Subjects:
“
...BUSINESS &
ECONOMICS
/ Sales & Selling / General / bisacsh...
”
Read Now
5
Bricks to clicks : why some brands will thrive in e-commerce and others won't
by
Feinleib, David
Published 2017
Apress
Subjects:
“
...BUSINESS &
ECONOMICS
/ Management / bisacsh...
”
Call Number:
HF5548.32
Read Now
6
Advertising in tourism and leisure
by
Morgan, Nigel
Published 2000
Butterworth-Heinemann
Table of Contents:
“
.... The dynamic advertising
environment
; Chapter 6. Matching markets and advertising appeals; Chapter 7...
”
Call Number:
HF6161.T63
Read Now
7
Personal branding for dummies
by
Chritton, Susan
Published 2014
John Wiley & Sons
Table of Contents:
“
... Your Mark on Your Brand
Environment
-- Chapter 14: Focusing on Special Populations -- Chapter 15...
”
Call Number:
HF5415.1255
Read Now
8
Visual public relations : strategic communication beyond text
by
Collister, Simon
,
Roberts-Bowman, Sarah
Published 2018
Routledge
Table of Contents:
“
... of public relations after Deepwater Horizon / Nick Lovegrove --
Environmental
multi-modal communication...
”
Call Number:
HM1221
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330 - Economics
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Language
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8
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O'Reilly
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1
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1
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