Advertising in tourism and leisure
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, ev...
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| Format: | eBook |
| Language: | English |
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Oxford
Butterworth-Heinemann
2000
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | 'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between adver |
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| Physical Description: | xii, 346 pages illustrations (some color) |
| ISBN: | 9781136430558 008052303X 9780080523033 |