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dewey-ones:"330 - Economics"
dewey-ones:"659 - Advertising & public relations"
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1
Trust or consequences : build trust today or lose your market tomorrow
by
Golin, Al
Published 2003
AMACOM
Table of Contents:
“
... Can�t Do It, Please Say So""; ""6 The
Human
Touch""; ""7 Humility: Developing a Nonarrogant Attitude...
”
Call Number:
HF5387
Read Now
2
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2013
John Wiley & Sons, Inc.
Table of Contents:
“
... in
Human
History; Open for Business; The Long Tail of Marketing; Tell Me Something I Don't Know, Please...
”
Call Number:
HF5415.1265
Read Now
3
The zombie business cure : how to refocus your company's identity for more authentic communication
by
Lellis, Julie C.
Published 2017
Career Press
“
... are simply more like
humans
and less like zombies.
Humans
realize the importance of having a strong sense...
”
Call Number:
HF5718
Read Now
4
Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action
by
Bhargava, Rohit
Published 2012
John Wiley & Sons
“
... where personal relationships, likeability, brutal honesty, extreme simplicity, and basic
humanity
...
”
Call Number:
HB74.P8
Read Now
5
Advertising management in a digital environment : text and cases
by
Kelley, Larry D.
,
Bartel Sheehan, Kim
Published 2022
Routledge
“
...
human
capital management and managing across cultures, whilst the third part discusses strategic...
”
Call Number:
HF5823
Read Now
6
Ignition : superior communication strategies for creating stronger connections
by
Moseley, Matthew L.
Published 2021
Productivity Press
“
... an illuminating perspective on the evolution of
human
discourse, and shares important insights on interpersonal...
”
Call Number:
P90
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