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dewey-ones:"330 - Economics"
dewey-ones:"659 - Advertising & public relations"
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1
How 30 great ads were made : from idea to campaign
by
Williams, Eliza
Published 2012
Laurence King Pub.
Table of Contents:
“
... PlayStation, The
History
of Gaming; The Future of Gaming; 27/ Stella Artois, La Nouvelle 4%; 28/ Uniqlo...
”
Call Number:
HF5827
Read Now
2
The death of corporate reputation : how integrity has been destroyed on Wall Street
by
Macey, Jonathan R.
Published 2013
FT Press
Subjects:
“
...Ponzi schemes / United States /
History
...
”
Call Number:
HF5387
Read Now
3
Social networking for promoting you as a brand
by
Solis, Brian
[FTPress Delivers]
Subjects:
“
...Sociology & Social
History
...
”
Call Number:
HD59
Read Now
4
Public relations, branding and authenticity : brand communications in the digital age
by
Rees, Sian
Published 2020
Routledge
Table of Contents:
“
...1. Introduction -- 2. Public relations
history
re-imagined -- 3. The digital public relations turn...
”
Call Number:
HF5415.1255
Read Now
5
YouTube and video marketing : an hour a day
by
Jarboe, Greg
Published 2012
Wiley Pub.
Table of Contents:
“
...A short
history
of YouTube -- Map out your video marketing strategy -- Month 1: make videos worth...
”
Call Number:
HF5415.1265
Read Now
6
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader
by
Bates, Suzanne
Published 2012
McGraw-Hill
Table of Contents:
“
... to accelerate brand-building -- Your leadership legacy : writing
history
today...
”
Call Number:
HD38.2
Read Now
7
Visual public relations : strategic communication beyond text
by
Collister, Simon
,
Roberts-Bowman, Sarah
Published 2018
Routledge
Table of Contents:
“
... / Jessalynn Strauss -- Researching visual and spatial public relations -- A visual
history
of BP's use...
”
Call Number:
HM1221
Read Now
8
Positioning : the battle for your mind
by
Ries, Al
,
Trout, Jack
Published 2001
McGraw-Hill
“
... and Trout provide many valuable case
histories
and penetrating analyses of some of the most phenomenal...
”
Call Number:
HF5827.2
Read Now
9
Targeted : how technology is revolutionizing advertising and the way companies reach consumers
by
Smith, Mike
Published 2015
AMACOM
“
... States. Part
history
, part guidebook, part prediction for the future, Targeted tells the story...
”
Call Number:
HF6146.I58
Read Now
10
Inbound pr : the pr agency's manual to transforming your business with inbound
by
Stareva, Iliyana
Published 2018
Gildan Audio
“
... in front of a global audience. We are the most empowered, sophisticated customer base in the
history
of PR...
”
Call Number:
HF5415
Read Now
11
Inbound PR : the PR agency's manual to transforming your business with inbound
by
Stareva, Iliyana
Published 2018
Wiley
“
... in the
history
of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve...
”
Call Number:
HF5415
Read Now
12
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2013
John Wiley & Sons, Inc.
Table of Contents:
“
... in Human
History
; Open for Business; The Long Tail of Marketing; Tell Me Something I Don't Know, Please...
”
Call Number:
HF5415.1265
Read Now
13
Rock the tech stage : how the best speakers in tech present ideas and pitch products
by
Santolalla, Oscar
Published 2020
Apress
“
... from entrepreneurs, executives, and engineers from companies that have shaped modern tech
history
...
”
Call Number:
HF5415.153
Read Now
14
JIRA development cookbook : your one-stop resource for mastering extensions and customizations in JIRA 7+
by
Kuruvilla, Jobin
Published 2016
Packt Publishing
Table of Contents:
“
... -- Programmatically progressing on workflows -- How to do it... -- How it works... -- Obtaining workflow
history
from...
”
Call Number:
HD59.5
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Classification: 330 - Economics
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Classification: 659 - Advertising & public relations
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Classification
330 - Economics
659 - Advertising & public relations
658 - General management
10
381 - Commerce
9
384 - Communications; telecommunication
2
001 - Knowledge
1
more ...
006 - Special computer methods
1
170 - Ethics
1
302 - Social interaction
1
303 - Social processes
1
331 - Labor economics
1
338 - Production
1
500 - Natural sciences & mathematics
1
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Language
English
14
Collection
O'Reilly
14
Author
Stareva, Iliyana
2
Bates, Suzanne
1
Breakenridge, Deirdre
1
Collister, Simon
1
Jarboe, Greg
1
Kuruvilla, Jobin
1
more ...
Macey, Jonathan R.
1
Rees, Sian
1
Ries, Al
1
Roberts-Bowman, Sarah
1
Santolalla, Oscar
1
Scott, David Meerman
1
Smith, Mike
1
Solis, Brian
1
Tocci, Norah
1
Trout, Jack
1
Williams, Eliza
1
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