1 Table of Contents: “... -- Measurement for nonprofits -- Measure what matters in higher education: how to get an A in measurement...”

2 “..., or nonprofit is going to be in the spotlight; retool traditional word-of-mouth initiatives for optimum results. --...”

3 “... and small companies, nonprofits, and other organization...”

4 “... Place to Start; Nonprofits; Individual Success; Group/Team Viewpoint; Department/Division Success...”

5 “... communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants...”