1 Table of Contents: “...Mastering the market intelligence challenge -- Why market intelligence is critical -- Obtaining...”

2 Table of Contents: “... successfully -- Scene 2: Obtaining referrals : scripts that get you referrals -- Epilogue -- Index of scripts...”

3 Table of Contents: “...-way interactions -- Ch. 15. Negotiate on all the value your customer obtains, not just price -- Ch. 16...”

4 Table of Contents: “...74. Streamlining Communications -- 75. Streamlining Checkout and Payment -- 76. Obtaining Sales...”

5 “... companies to ask the buyer directly and obtain more precise guidance. Buyer personas are composite pictures...”

6 “..., establish an effective accounting system, set up a home office, obtain starting inventory, arrange initial...”

7 “... wants to maximize returns and obtain reliable performance data, customers demand better service...”

8 “... and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy...”

9 “... for consumers to obtain; Learn how successful businesses are connecting with consumers like never before via...”

10 “... tool in the market Apply social media analytics to many different real-world use cases Obtain tips from...”