MPG.eBooks - Description: Mastering the market intelligence challenge

Cover Image

Read Now

Mastering the market intelligence challenge

To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using marketing intelligence

Bibliographic Details
Main Authors:	Chari, Murali D. R., Luce, Kimberlee (Author), Thukral, Inder (Author)
Format:	eBook
Language:	English
Published:	Cambridge, MA MIT Sloan Management Review 2016
Subjects:	Economics / Http://id.loc.gov/authorities/subjects/sh85040850 Business Enterprises / Finance / Fast Commerce Commerce / Http://id.loc.gov/authorities/subjects/sh85028901 Economics / Fast Economics / Aat Commerce / Fast Business Enterprises / Finance / Http://id.loc.gov/authorities/subjects/sh85018286 Économie Politique
Online Access:	https://learning.oreilly.com/library/view/~/53863M...
Collection:	O'Reilly - Collection details see MPG.ReNa

Description
Summary:	To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using marketing intelligence
Item Description:	Reprint 58208 Made available through: Safari, an O'Reilly Media Company
Physical Description:	9 pages illustrations