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dewey-ones:"330 - Economics"
dewey-ones:"381 - Commerce"
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1
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by
Cato, Mac
Published 2010
Rockport Publishers
Table of Contents:
“
...PROFILE: Virginie Dercourt,
Professor
/Lecturer of Multicultural Branding IssuesCHAPTER FIVE: Twelve...
”
Call Number:
HF5415.1255
Read Now
2
Wage-Fixing (Routledge Revivals)
by
Meade, J.
Published 2013
Routledge
“
... contemporary economies across the industrially developped world in the 1970s.
Professor
Meade outlines...
”
Read Now
3
Managing customer relationships : a strategic framework
by
Peppers, Don
Published 2011
Wiley
“
... the cornerstone of sound corporate strategy.'--Dr. Charlotte Mason, Department Head, Director, and
Professor
...
”
Call Number:
HF5415.5
Read Now
4
Compete smarter, not harder : a process for developing the right priorities through strategic thinking
by
Putsis, William
Published 2013
Wiley
“
... advantage across markets. Written by Doctor William Putsis, a
professor
of marketing, economics...
”
Call Number:
HD30.28
Read Now
5
Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability
by
Kotler, Philip
,
Kartajaya, Hermawan
,
Hooi, Den Huan
Published 2023
Ascent Audio
“
..., including the "Father of Modern Marketing,"
professor
Philip Kotler, delivers a groundbreaking and incisive...
”
Call Number:
HF5415.13
Read Now
6
Experimentation Works
by
Thomke, Stefan H.
Published 2020
Ascent Audio
“
... Business School
professor
Stefan Thomke shows in this rigorously researched and eye-opening book. It guides...
”
Call Number:
HD45
Read Now
7
The 12 powers of a marketing leader : how to succeed by building customer and company value
by
Barta, Thomas
,
Barwise, Patrick
Published 2017
McGraw-Hill Education
“
..., by former McKinsey Partner Thomas Barta and senior London Business School
professor
Patrick Barwise...
”
Call Number:
HF5415
Read Now
8
ROI of $ocial media : how to improve the return on your social marketing investment
by
Powell, Guy R.
Published 2011
John Wiley & Sons (Asia)
“
... in putting this essential book together.-
Professor
JC Larreche, InSEAD, Author of The Momentum Effect...
”
Call Number:
HF5415.1265
Read Now
9
Rehumanize your business : how personal videos accelerate sales and improve customer experience
by
Beute, Ethan
,
Pacinelli, Stephen
Published 2019
John Wiley & Sons, Inc.
Table of Contents:
“
... Acceleration and Better Customer Experience -- Author Dan Pink and
Professor
Dan Smith -- The Most Important...
”
Call Number:
HF5415.1265
Read Now
10
The opening playbook : a professional's guide to building relationships that grow revenue
by
Dietz, Andrew
Published 2014
McGraw Hill-Ascent Audio
Call Number:
HF5438.25
Read Now
11
Quick & painless business writing : an essential guide to clear and powerful communication
by
Benjamin, Susan
Published 2007
Career Press
Call Number:
HF5718.3
Read Now
12
Marketing plans for services : a complete guide
by
McDonald, Malcolm
,
Payne, Adrian
,
Frow, Pennie
Published 2011
John Wiley
Call Number:
HD9980.5
Read Now
13
The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy
by
Karam, Amy
Published 2016
John Wiley & Sons, Inc.
Call Number:
HF1416.6.C6
Read Now
14
Exporting : the definitive guide to selling abroad profitably
by
Delaney, Laurel J.
Published 2013
Apress, Distributed to the Book trade worldwide by Springer
Call Number:
HF1416
Read Now
15
Mapping out marketing : navigation lessons from the ivory trenches
Published 2018
Routledge
“
... and Cait Lamberton have gathered together the very top
professors
from around the world and invited them...
”
Call Number:
HF5415
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O'Reilly
15
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