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2 “... communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben...”

3 Table of Contents: “...? -- Guerrilla video for entrepreneurs and cause-related marketing -- Learning from Obama Girl / by Ben Relles...”

4 “... the approaches of four major international companies: ARCO Chemical; Ben and Jerry's; Shell; and The Body Shop...”

5 Table of Contents: “... -- 16 Working With SMEs -- Chuck Hodell -- 17 Curation of Content -- Ben Betts --...”