1 Table of Contents: “...PROFILE: Virginie Dercourt, Professor/Lecturer of Multicultural Branding IssuesCHAPTER FIVE: Twelve...”

2 “... the cornerstone of sound corporate strategy.'--Dr. Charlotte Mason, Department Head, Director, and Professor...”

3 “... advantage across markets. Written by Doctor William Putsis, a professor of marketing, economics...”

4 “..., including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive...”

5 “... Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides...”

6 “..., by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise...”

7 “... in putting this essential book together.-Professor JC Larreche, InSEAD, Author of The Momentum Effect...”

8 Table of Contents: “... Acceleration and Better Customer Experience -- Author Dan Pink and Professor Dan Smith -- The Most Important...”

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15 “... and Cait Lamberton have gathered together the very top professors from around the world and invited them...”