1 “... to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared...”

2 Table of Contents: “...: an integrated shared value model; Unilever Global: driving sustainability for business advantage; TOMS...”

3 “... can take advantage of the vast opportunities that a global market now offers...”

4 “... stages and yet it's already spawned a multi-billion dollar global economy. This economy is open to anyone...”

5 “... those of its largest supplier, Procter and Gamble. Consolidation and the global scale of retailers have...”