1 Table of Contents: “... the pros; Chapter 7: Tools and methods (productivity tips); Chapter 8: Watch out for being caught out...”

2 Table of Contents: “...Targeting Demand Clusters and Expanding OutExpanding In; The Implications for Retailers...”

3

4

5 “... bold and visionary, but we must figure out how we will deal with these emerging challenges now, before...”

6 “.... Indeed, all innovative activities in business require stakeholders to seek out the best compromise...”