1 “... to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared...”

2 Table of Contents: “...Chapter 1. Research framework: core competence and global strategy -- chapter 2. Comparisons...”

3 Table of Contents: “...: an integrated shared value model; Unilever Global: driving sustainability for business advantage; TOMS...”

4 “... can take advantage of the vast opportunities that a global market now offers...”

5 “... stages and yet it's already spawned a multi-billion dollar global economy. This economy is open to anyone...”

6

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8 “... marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world...”