1 Table of Contents: “...--or not -- Finding clients -- Marketing -- Surviing the first year -- So now what? : year two and beyond...”

2 Table of Contents: “... -- The culture of conscience -- The cult of brand belief -- The death of CSR -- The death of marketing...”

3 Table of Contents: “...; Develop the right KPIs; Analyse and report; Assessing Your Financial KPIs...”

4 Table of Contents: “... be a deductible gift recipient (DGR); Location of the charity; Access to audited annual financial...”