1 “... advantage across markets. Written by Doctor William Putsis, a professor of marketing, economics...”

2 “..., including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive...”

3 “... in putting this essential book together.-Professor JC Larreche, InSEAD, Author of The Momentum Effect...”

4 Table of Contents: “... Acceleration and Better Customer Experience -- Author Dan Pink and Professor Dan Smith -- The Most Important...”

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7 “... and Cait Lamberton have gathered together the very top professors from around the world and invited them...”