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2 Table of Contents: “... employees -- Understanding the real price of passion -- Communicating the promise of your brand -- Turning...”

3 Table of Contents: “...; Chapter 8: Insurance and Risk Management; Chapter 9: Pricing, Proposals, and Contracts; Chapter 10...”

4 Table of Contents: “... what do they need?; The price you pay; From demand to delivery; The customer experience; Chapter 7...”

5 “... price often fail to predict impending disaster - and what to do about it"--...”

6 Table of Contents: “... Work Comes in Many Shapes and Sizes13 -- The High Price of Flexibility -- A Tale of Two Janitors...”

7 Table of Contents: “...: Walking into a Website; Chapter 12: Price-Led Disruption...”

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