Cover Image
Read Now

1
by Davidson, Andrew
Published 2009
DK Pub.
Table of Contents: “...The Innovators -- William McKnight, President & Chairman (1949-66), 3M -- Steve Jobs, Co-founder...”
Cover Image
Read Now

2
by Purkiss, John
Published 2012
Pearson
Table of Contents: “... and extending your brand -- Co-branding -- Building a team -- Conclusion -- Appendix: Case studies...”