1 Table of Contents: “...Cover13; -- How to Craft a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End...”

2 Table of Contents: “... Distribution Functions -- Chapter 10. Hypothesis Testing and Confidence Intervals -- Chapter 11. Modeling...”

3 “... the business question; lay out a hypothesis-driven plan; pull relevant data; and convert it to insights...”

4 Table of Contents: “... Corporate Explorers learn through experimentation Business Experiments What needs to be true? (Hypothesis...”

5 Table of Contents: “...Note continued: 10.2.The Statistical Size of a Deviation -- 10.3.Decision Making, Hypothesis...”