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2 Table of Contents: “... in Business -- CHAPTER 3 Artful Making is Iterative, Not Sequential -- Auto Making: Mostly Industrial...”

3 Table of Contents: “... -- Brainstorming rules and practices -- Iteration and innovation are personal -- Phoenix list: CIA tool...”

4 Table of Contents: “... and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector...”

5 Table of Contents: “...: Iterate and Pivot to Improve Product-Market Fit; The Build-Measure-Learn Loop; The Hypothesize-Design-Test...”

6 Table of Contents: “...) Run Experiments (Test) Make sense of your results (Learn) Run a new experiment (Iterate) Follow...”

7 Table of Contents: “...The Law of Unintended ConsequencesRelentless iteration; The irony of expertise, and this book...”

8 Table of Contents: “... and Elaborating the Economic Model; Using an Iterative Learning Process; Don't Take Opportunity Elaboration...”

9 “... clients; working in self-organizing teams; operating in client-driven iterations; delivering value...”

10 “... emphasizes empathy, radical collaboration, thinking by doing, iteration, and embracing ambiguity Its process...”

11 “... and products through iterative action 3. Identify and embed the learning Fail Better teaches you how to design...”

12 “...Relentless focus on customer experience, continuous (and fast) iteration, and empathy are hallmarks...”