1 Table of Contents: “...PROFILE: Virginie Dercourt, Professor/Lecturer of Multicultural Branding IssuesCHAPTER FIVE: Twelve...”

2 “...Clayton M. Christensen is a professor of business administration at Harvard Business School...”

3 “... use. Authored by its legendary creator, Wharton Professor Emeritus Russell Ackoff, and leading...”

4 “..., including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive...”

5 “... Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides...”

6

7 “... and innovation. This book is the result of a multi-year collaboration between Harvard Business School professor...”