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dewey-ones:"153 - Mental processes & intelligence"
dewey-ones:"650 - Management & auxiliary services"
dewey-ones:"658 - General management"
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1
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by
Cato, Mac
Published 2010
Rockport Publishers
Table of Contents:
“
...PROFILE: Virginie Dercourt,
Professor
/Lecturer of Multicultural Branding IssuesCHAPTER FIVE: Twelve...
”
Call Number:
HF5415.1255
Read Now
2
The Innovator's Solution
by
Christensen, Clayton
,
Raynor, Michael
Published 2007
Recorded Books
“
...Clayton M. Christensen is a
professor
of business administration at Harvard Business School...
”
Call Number:
HD53
Read Now
3
Idealized Design : Creating an Organization's Future
by
Ackoff, Russell
,
Magidson, Jason
Published 2006
Pearson
“
... use. Authored by its legendary creator, Wharton
Professor
Emeritus Russell Ackoff, and leading...
”
Read Now
4
Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability
by
Kotler, Philip
,
Kartajaya, Hermawan
,
Hooi, Den Huan
Published 2023
Ascent Audio
“
..., including the "Father of Modern Marketing,"
professor
Philip Kotler, delivers a groundbreaking and incisive...
”
Call Number:
HF5415.13
Read Now
5
Experimentation Works
by
Thomke, Stefan H.
Published 2020
Ascent Audio
“
... Business School
professor
Stefan Thomke shows in this rigorously researched and eye-opening book. It guides...
”
Call Number:
HD45
Read Now
6
Fearless Change Patterns for Introducing New Ideas
by
Manns, Mary
,
Rising, Linda
Published 2004
Addison-Wesley Professional
Read Now
7
Artful making : what managers need to know about how artists work
by
Austin, Robert D.
Published 2003
Financial Times/Prentice Hall
“
... and innovation. This book is the result of a multi-year collaboration between Harvard Business School
professor
...
”
Call Number:
HD53
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