1 Table of Contents: “...IntroductionPart 1 The world of business analysisPart 2 The world of NLP Part 3 Bringing the two...”

2 Table of Contents: “...Part I I Purpose and Process -- chapter 1 Database Marketing and Data Mining -- chapter 2 A Process...”

3 Table of Contents: “...Introduction : a new look at a familiar pattern -- Part one -- Danger in the comfort zone...”

4 Table of Contents: “... Risk; Using Big Data Effectively; Summary; Notes; Part Two Big Data Strategy; Chapter 4 Creating a Big...”

5 Table of Contents: “... are, it's what you do -- Beautiful tension -- The one thing -- Part I: There is a process -- Action 1: Find a gap...”

6 Table of Contents: “...; The Equity-Efficiency Tradeoff; Innovation and Growth: The Role of Economists; The Bottom Line; Notes; Part I...”

7 “... business, a strong brand DNA has got to be part of your creative process from day one. And it needs...”

8 “..."5-part process that will transform your organization-or your career-into a non-stop creativity...”

9 Table of Contents: “...; Weighing Risk and Bringing the Better Part of Gut Instinct Back into the Equation; People, Process...”