Customer and business analytics applied data mining for business decision making using R
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Boca Raton, FL
CRC Press
2012
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| Series: | Chapman & Hall/CRC the R series
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations |
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| Physical Description: | xxvi, 289 pages illustrations |
| ISBN: | 9781466503984 0429185685 146650398X 9780429185687 |