Shopper marketing : profiting from the place where suppliers, brand manufacturers, and retailers connect

by Flint, Daniel J.
Published 2014

Getting people to do stuff

by Weinschenk, Susan
Published 2014

Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability

by Kotler, Philip, Kartajaya, Hermawan, Hooi, Den Huan
Published 2023

Applied data mining for business analytics

by Delen, Dursun
Published 2016

Winning the customer : turn consumers into fans and get them to spend more

by Imbriano, Lou, King, Elizabeth
Published 2011