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1
by Bock, Adam J.
Published 2017
Pearson Education Limited
Table of Contents: “...Part 1: The truth about business models 1. Business models in practice 2. A brief history...”
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2
by Molesky, Joanne, Humble, Matthew, O'Reilly, Barry
Published 2016
O'Reilly Media, Inc.
“... and have little to no revenue and a limited operating history. Using actionable metrics allows you...”
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3
by Tellis, Gerard J.
Published 2013
Jossey-Bass
Table of Contents: “...'s Gain-Loss Function: Type 1 and 2 Errors; Case Histories; Gambling on an Embryonic Market: Toyota...”