1 Table of Contents: “...PROFILE: Virginie Dercourt, Professor/Lecturer of Multicultural Branding IssuesCHAPTER FIVE: Twelve...”

2 “..., including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive...”

3 “... Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides...”