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Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers
“...Drawn from original quantitative research and interviews, this timely and practical book paints a...”
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by Nielsen, Christian, Lund, Morten, Montemari, Marco, Paolone, Francesco
Published 2019
“... and that future research should focus on performative and ecosystem-based contributions, with the timely...”Published 2019
Routledge, Taylor & Francis Group