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1
by Ackoff, Russell, Magidson, Jason
Published 2006
Pearson
“... use. Authored by its legendary creator, Wharton Professor Emeritus Russell Ackoff, and leading...”
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2
by Kotler, Philip, Kartajaya, Hermawan, Hooi, Den Huan
Published 2023
Ascent Audio
“..., including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive...”