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2 Table of Contents: “...Chapter 1. Research framework: core competence and global strategy -- chapter 2. Comparisons...”

3 Table of Contents: “... is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging...”

4 Table of Contents: “...; Seeing the Business Potential of Facebook; Using Facebook with the Global Market; Understanding Facebook...”

5 “... of global business communications. This book is an excellent resource for anyone planning a social media...”

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7 “... media platforms to promote your business, reach customers, and thrive in the global marketplace. Social...”

8 “.... Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical...”

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11 “... marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world...”