1 “.... This book, with the model of Santa Cruz County, California, develops a truly global approach to the subject...”

2 Table of Contents: “... comparative study with Japanese counterparts -- ch. 6. Korean LCD industry : product architecture and global...”

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4 Table of Contents: “... with strategic intelligence -- Gaining competitive advantage with globalization -- Gaining competitive advantage...”

5 Table of Contents: “... digital and social media assets -- Set the bar : social media benchmarks -- Twitter : the global brain...”

6 Table of Contents: “...Chapter 1. Research framework: core competence and global strategy -- chapter 2. Comparisons...”

7 Table of Contents: “... is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging...”

8 Table of Contents: “...? -- Exploring 3D Virtual Worlds: Second Life -- Going Global: Connecting with People in Other Countries...”

9 Table of Contents: “... alike ; The global soapbox ; Long-time listener, first-time caller ; Watson, come quick! -- pt. 4. A...”

10 Table of Contents: “...Social media growth and global change / Cornelis Reiman -- Flash rob or protest movement: the First...”

11 Table of Contents: “... culture; Notes; 3 What's in a name? Digital resources and resistance at the global periphery; Resistance...”

12 Table of Contents: “...; Seeing the Business Potential of Facebook; Using Facebook with the Global Market; Understanding Facebook...”

13 Table of Contents: “...Submitting Your App to the Global App Directory Configuring Open Graph; Summary; Chapter 4...”

14 Table of Contents: “... Literacy -- Media Literacy -- Life-Long Learning and Media Literacy -- Global Media Corporations -- Framing...”

15 Table of Contents: “.... Modern Information Spread Scenarios -- 1.3.1. Global Communication During a Pandemic -- 1.3.2...”

16 “... in people for extraordinary returns. You'll gain a deeper understanding of how the global pandemic and its...”

17 “.... Christopher Barger is Senior Vice President of Global Programs at Voce Connect, a division of Porter Novelli...”

18 “... of global business communications. This book is an excellent resource for anyone planning a social media...”

19 “..., ambition and human capital, forging connections on a global scale that create unprecedented value...”

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