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by Korsten, Peter, Malthouse, Edward, Calder, Bobby, Kotler, Philip
Published 2012
“...The growing number of chief marketing executives reflects the increasing importance companies...”Published 2012
MIT Sloan Management Review
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by Rackley, Jerry
Published 2015
“... and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you...”Published 2015
Apress, Distributed to the Book trade worldwide by Springer Science+Business Media New York