MPG.eBooks - Search Results

1

Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development pro...

by Roberts, Deborah L., Piller, Frank T.
Published 2016

MIT Sloan Management Review

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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2

How leaders shape opinions : What role does influence play in an organization? : How much persuasive power can or should executives wield, both inside and outside of their companie...

Published 2018

MIT Sloan Management Review

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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3

Altmetrics for Digital Libraries : Concepts, Applications, Evaluation and Recommendations

by Nuredini, Kaltrina
Published 2021

Logos Verlag Berlin

Subjects: “...Social media...”

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4

Get up to speed with online marketing

by Reed, Mr. Jon
Published 2010

Pearson Business

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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5

Using social media in business disputes : until recently, the mere threat of litigation and the prospect of a prolonged and costly lawsuit was often all that it took to persuade a...

by Orozco, David
Published 2016

Massachusetts Institute of Technology

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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6

A new era of corporate conversation : with workers who expect to have their voices heard, and social media tools to enable that, it is now possible -- perhaps even paramount -- to...

by Turco, Catherine
Published 2016

MIT Sloan Management Review

Subjects: “...Social media / Economic aspects...”

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7

Reality Lost: Markets of Attention, Misinformation and Manipulation

by Vincent F. Hendricks
Published 2019

Springer Nature

Subjects: “...Social Media...”

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8

Online-Marketing- und Social-Media-Recht : Das umfassende Praxis-Handbuch für alle rechtlichen Fragen im Marketing

by Schirmbacher, Martin
Published 2017

mitp Verlags GmbH & Co. KG

Subjects: “...Social media / Law and legislation / fast...”

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9

Knowledge Management, Trust and Communication in the Era of Social Media

by Paliszkiewicz, Joanna
Published 2020

MDPI - Multidisciplinary Digital Publishing Institute

Subjects: “...social media marketing...”

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10

The Propagation of Misinformation in Social Media : A Cross-platform Analysis

by Rogers, Richard
Published 2023

Amsterdam University Press

Subjects: “...Misinformation, digital methods, data journalism, social media platforms...”

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11

The Platformisation of Consumer Culture : A Digital Methods Guide

by Caliandro, Alessandro
Published 2024

Amsterdam University Press

Subjects: “...digital methods, digital platforms, platformisation, consumer culture, marketing, social media...”

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12

Sustainable Marketing, Branding and CSR in the Digital Economy

by Ozuem, Wilson
Published 2023

MDPI - Multidisciplinary Digital Publishing Institute

Subjects: “...social media...”

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13

Sustainable Tourism in the Social Media and Big Data Era

by Nam, Yoonjae
Published 2020

MDPI - Multidisciplinary Digital Publishing Institute

Subjects: “...social media...”

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14

Research, Literacy, and Communication Education: New Challenges Facing Disinformation

by Puebla-Martínez, Belén
Published 2021

MDPI - Multidisciplinary Digital Publishing Institute

Subjects: “...social media...”

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15

Think before you engage : 100 questions to ask before starting a social media marketing campaign

by Peck, Dave D.
Published 2011

John Wiley & Sons

Subjects: “...Social media / Marketing...”

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16

Sustainable Cultural Management

by Gaio, Ana
Published 2019

MDPI - Multidisciplinary Digital Publishing Institute

Subjects: “...social media...”

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17

Sustainability in the Global-Knowledge Economy

by Torrent-Sellens, Joan
Published 2022

MDPI - Multidisciplinary Digital Publishing Institute

Subjects: “...social media...”

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18

Corporate Social Responsibility, Stakeholder Engagement, and Universities

by Aversano, Natalia
Published 2022

MDPI - Multidisciplinary Digital Publishing Institute

Subjects: “...social media...”

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19

Life in the Time of a Pandemic : Social, Economic, Health and Environmental Impacts of COVID-19-Systems Approach Study

by Sahin, Oz
Published 2022

MDPI - Multidisciplinary Digital Publishing Institute

Subjects: “...social media mining...”

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20

Swarms and Network Intelligence

by Altshuler, Yaniv
Published 2023

MDPI - Multidisciplinary Digital Publishing Institute

Subjects: “...social media...”

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