Yaniv AltshulerYaniv Altshuler, (born 1978) is an Israeli computer scientist and [http://web.media.mit.edu/~yanival/CV.pdf entrepreneur]. He is a researcher at the MIT Media Lab, at the Human Dynamics group headed by professor Alex Pentland.
In 2014 he co-founded [http://www.endor.com Endor], an MIT spinoff, financially backed by Eric Schmidt, that offers analytics to help understand, predict, and influence the dynamics of human behavior.
Together with Pentland, Altshuler is one of the creators of Social Physics – a theory that describes mathematical laws that govern the behavior of human crowds. Provided by Wikipedia