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2 Table of Contents: “... in Heaven -- Turning Tweets Into Dollars: A Step-By-Step Action Plan -- Action Plan -- A Final Word...”

3 “... techniques for campaign goal-setting, planning, platform selection, and execution. You'll discover best...”

4 Table of Contents: “... Marketing -- Smartphone Apps -- Qr Codes -- How Consumers Use Mobile Media -- A Step-By-Step Action Plan...”

5 Table of Contents: “...! -- How to integrate social media into your marketing plan -- How to conduct a competitive assessment...”

6 “...--plus a practical plan for getting started. 2D Codes are two-dimensional ways of representing digital...”