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1
by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
Published 2021
John Wiley & Sons, Inc.
“...Technology for humanity...”
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2
by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
Published 2010
John Wiley & Sons
“... not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn...”