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1
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
by
Scott, David Meerman
Published 2007
John Wiley & Sons
Table of Contents:
“
... to
tell
your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting...
”
Call Number:
HF5415.1265
Read Now
2
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2013
John Wiley & Sons, Inc.
Table of Contents:
“
... in Human History; Open for Business; The Long Tail of Marketing;
Tell
Me Something I Don't Know, Please...
”
Call Number:
HF5415.1265
Read Now
3
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
by
Scott, David Meerman
Published 2020
John Wiley & Sons, Inc.
Table of Contents:
“
... millions of evangelists to
tell
your story -- Audio and video drive action -- The content-rich website...
”
Call Number:
HF5415.1265
Read Now
4
The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
by
Scott, David Meerman
Published 2016
John Wiley & Sons
Table of Contents:
“
...Note continued:
Tell
the Truth: The Power of Authenticity -- Customer Disservice: The Little Things...
”
Call Number:
HF5438.25
Read Now
5
Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now
by
Scott, David Meerman
Published 2011
John Wiley & Sons
“
... and public relations programs
well
in advance and release them on your timetable. It & rsquo;s a real-time...
”
Call Number:
HF5415.1265
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