1 Table of Contents: “...Introduction -- Principle #1- make it your own -- Principle #2- everything matters -- Principle #3...”

2 Table of Contents: “... ; It's a matter of trust -- Principle 3 : it's not about you. Build a business focused on others ; Support...”

3 Table of Contents: “.... Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside...”