1
Published 2015
Springer International Publishing
... naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online...

2
Published 2023
Springer Nature Switzerland
Table of Contents: ... of Audiobook Discount Pricing -- Assessing streamer attributes: Role of trust in purchase intention for live e...

3
Published 2022
Springer International Publishing
...: retailing, private label portfolio and assortment management, private label pricing and promotion, national...