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3 “... in Levy's five part series on UX strategy-Levy gives detailed practical instruction on how to conduct...”

4 “..."Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted...”

5 Table of Contents: “... -- Conducting competitive research -- Conducting competitive analysis -- Storyboarding value innovation...”

6 “... examples, updated techniques, and a chapter on conducting qualitative online user research.Define value...”

7 “... to conduct competitive research and analysis to identify opportunities to create unique value, even in a...”