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Conducting methodical guerrilla user research without monkey business

"Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this presentation will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-effective qualitative fie...

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Bibliographic Details
Main Author: Levy, Jaime
Format: eBook
Language:English
Published: [Place of publication not identified] O'Reilly 2016
Subjects:
User-centered System Design / Fast / (ocolc)fst01740021
Human-computer Interaction / Fast / (ocolc)fst00963494
User-centered System Design / Http://id.loc.gov/authorities/subjects/sh2006002024
Human-computer Interaction / Http://id.loc.gov/authorities/subjects/sh88003229
User Interfaces (computer Systems) / Fast / (ocolc)fst01163191
Conception Participative (conception De Systèmes)
Interfaces Utilisateurs (informatique)
User-computer Interface
User Interfaces (computer Systems) / Http://id.loc.gov/authorities/subjects/sh88001679
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this presentation will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-effective qualitative field research. This technique is perfect for stakeholders and teams with little time or low budgets, but desperate for answers to help determine if the value proposition of their digital product is on target."--Resource description page
Item Description:Title from title screen (viewed September 1, 2016)
Physical Description:1 streaming video file (35 min., 26 sec.) digital, sound, color

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